In Social Media Geek-to-Geek, authors Rick Jamison and Kathy Schmidt Jamison explore the increasingly vital role that social media plays in technology marketing efforts. They...
You know you've got something that's going to totally rock the industry. but the problem is that no one else knows about it. Marketing your product is essential if...
Just ask your sales reps. The stories told by successful customers overcome skepticism, shorten sales cycles, and help close deals. Despite these benefits, many companies...
Because of the potential upside of business partnership, more and more technology companies are entering into joint marketing partnerships and alliances to promote combined...
Customer analytics helps answer key questions about who your customers are, what they want and will do next, and which actions and strategies are most likely to generate loyalty....
This TDWI Best Practices Report examines organizations' current practices and future plans for customer analytics technology implementations, with a special focus on how organizations...
