Customer Success Programs: Tools to Close Deals
Just ask your sales reps. The stories told by successful customers overcome skepticism, shorten sales cycles, and help close deals.
Despite these benefits, many...
Three Essentials for Maximizing Partner Marketing Success
Because of the potential upside of business partnership, more and more technology companies are entering into joint marketing partnerships and alliances to promote...
Achieving Customer Loyalty with Customer Analytics
Customer analytics helps answer key questions about who your customers are, what they want and will do next, and which actions and strategies are most likely to generate...
TDWI Best Practices Report – Customer Analytics in the Age of Social Media
This TDWI Best Practices Report examines organizations’ current practices and future plans for customer analytics technology implementations, with a special focus...
A Step-by-Step Guide to LinkedIn’s New Company Pages
On September 6th, 2012, LinkedIn announced huge changes to Company Page design and user experience, which completely changes the way we view the platform as a marketing...
Email Power Prospecting Sales Kit
No one will hang up on you. You have time to think about exactly what to write. And, if prospects like your message, they’ll respond. But just as easily, prospects...