Demonstrating Value Through Customer Experience – US

Find out why the following principles are integral to a successful Customer Experience strategy.Speed and efficiencyClarity and transparencyA customer-centric focusCorrect measurements of journeysIdentifying...
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Demonstrating Value Through Customer Experience – UK

Find out why the following principles are integral to a successful Customer Experience strategy.Speed and efficiencyClarity and transparencyA customer-centric focusCorrect measurements of journeysIdentifying...
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WEBINAR: Create Your Demand Generation Engine for Dramatic Revenue Growth in 2018 – Thu, Feb 15, 2018 1:00 PM – 2:00 PM EST

Most B2B companies are only generating 10-15% of the demand that they require to achieve their revenue goals. This is the #1 issue that most Chief Executives and Chief Sales Officers face as their obstacle...
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Data over discounts: Why good data drives retail success better than price reductions

Download our white paper to learn how blanket discounting can be detrimental and leveraging data can produce better results. Learn how retailers are:Using segmentation to create targeted offersLeveraging...
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What is Prescriptive Attribution?

The best marketers are leveraging prescriptive attribution to get more new customers, faster. Find out what the hype is all about. If you think you know marketing attribution, think again. Our industry...
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The Three Components of Sales Enablement

Many business people know sales enablement when they see it but have differing opinions about what sales enablement actually is. And this ambiguity often leads to misaligned expectations,...
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