Power Prospecting Sales Kit
Sellers often spend too much time on a few opportunities that are on the verge of closing at the bottom of the funnel, and don’t seek out new leads to fill the...
The Sales Magnet
Cold calling is no fun. The results are often depressing. But you don’t know what to do differently – except maybe to send emails and do more research on...
Forrester Future of eBusiness
Consumers will adopt and use convenient services and products. In mobile, this translates to services that offer immediacy and simplicity through a highly contextual experience....
The Pocket Guide to Good Push
Push is a powerful, permission-based, mobile customer communication channel. Leveraging push effectively inherently demands particular rules of engagement. Learn the “7...
The Interactive Marketing eBook
This eBook explores the Interactive Marketing essentials of cross-channel marketing, sophisticated email marketing, proven website personalization strategies, and new approaches...
Personalized Marketing and Web Analytics in Travel and Hospitality
This white paper explores the challenges facing Chief Marketing Officers (CMOs) and their divisions in the travel and hospitality industry, and outlines strategies and...