The Definitive Guide to Lead Nurturing
Today’s potential buyers don’t become customers overnight—they require marketing over time as they self-educate and build trust with a company. Lead nurturing helps...
The Definitive Guide to Engaging Email Marketing
Not all email is created equal. Customers and prospects have learned to filter out noise, so your email needs to be more trusted, more relevant and more conversational.
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The Business Data Ecosystem: Exploring the Five Elements of Digital Storage
To ensure your digital storage solution ultimately helps your business and doesn’t hinder it, it’s important to determine what you want from it—as well as what you...
How to Understand Your Marketing Data
Marketing data is complex. Marketing leaders are increasingly called upon to show “marketing ROI”. Few leaders know what to measure, let alone what the data they...
How to Choose the Right Business System for your Folding Carton, Flexible Packaging, or Label Operation
It’s 8:00 AM and you’ve just arrived at the office. Your head spins as you survey the chaos and you haven’t even had time to grab your morning coffee:
Customers are...
8 Reasons to Upgrade to an ERP System Designed for Multiplant Corrugated Operations
If you’re like most corrugated packaging manufacturers, your company operates multiple plants where each plant uses a different enterprise resource planning (ERP) system....
