Today’s potential buyers don’t become customers overnight—they require marketing over time as they self-educate and build trust with a company. Lead nurturing helps marketers communicate consistently with buyers cross-channel and throughout the sales cycle.
This 140 page guide will help you incorporate the many channels your buyers use into your lead nurturing strategy—from in-store to mobile to social
Download to learn how to:
- Create a lead nurture strategy
- Nurture leads across channels
- Segment a lead database
- Choose appropriate content for each lead nurture track and audience
- Measure and explain lead nurturing’s return on investment
