How to Understand Your Marketing Data


Marketing data is complex. Marketing leaders are increasingly called upon to show “marketing ROI”. Few leaders know what to measure, let alone what the data they get means. This free PDF template on how to understand your marketing data makes it easy.

Download the “How to Understand Your Marketing Data Cheat Sheet” to get:

  • An overview on how to plan a marketing experiment.
  • A template for outlining your key marketing goals, experiments, and metrics.
  • A checklist to help you plan your experiments properly while avoiding common mistakes.
  • A free companion spreadsheet with formulas, charts, and preset KPIs for your main marketing channels.

Use this free cheat sheet to make better marketing decisions and explain ROI.

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