The Interactive Marketing eBook
This eBook explores the Interactive Marketing essentials of cross-channel marketing, sophisticated email marketing, proven website personalization strategies, and new approaches...
Personalized Marketing and Web Analytics in Travel and Hospitality
This white paper explores the challenges facing Chief Marketing Officers (CMOs) and their divisions in the travel and hospitality industry, and outlines strategies and technologies...
Three Mobile Email Marketing Challenges
In this white paper, IBM highlights the top three challenges that email marketers face in the smartphone age, and outlines the technologies and best practices they should...
6 Steps to Accelerate SMB Growth in 2013
Salesforce.com, Desk.com, and HubSpot are uniting to share just that. To teach you how you can bring your company together for customer growth and success. Join them in this...
The Marketer’s Field Guide to Salesforce
Salesforce is a powerful tool that is used by the sales teams of thousands of organizations. But if you are new to Salesforce, or are wondering what you need to know about...
A Simple Cost Justification for Self-Service Analytics
Increasingly, self-service permeates many aspects of our lives. Self-service gas stations and self-service banking (in the form of ATMs) have become commonplace over the last...
