Aligning Multi-Channel Service to Customer Preferences
“It is vital for organizations to recognize the opportunity to better meet the needs and preferences of customers in terms of contact methods.”This white paper from Fifth...
Integrating Social into Business with Social Collaboration Tools
“Enterprises realize they must improve the communication and collaboration experience but are still figuring out how social media integrates within corporate culture and...
Best in Class Marketers Drive Enhanced Customer Loyalty
While their budgets remain under close scrutiny, how can these practitioners wisely invest in the processes and technologies that will yield the best results? This Analyst...
Bank Implements Chat Channel for Customer Service
Learn more about their experience implementing a chat channel for customer service.Request Free!
Maximize Profitability, Improve Performance, and Deliver Customer Value
To do so, sales professionals must use their time efficiently and act effectively. For direct sales whether online or offline the SAP® Customer Relationship Management application...
Six Success Factors for Building a Best-Run Marketing Organization
Focusing on organizational alignment, well-considered measurements, and sound IT-enabled processes can empower your marketing organization to better do the following activities:Support...
