The Customer Service Balancing Act
Balancing customer service quality and costs is an ongoing battle for most organizations. Superior service means higher labor spend, but shunting customers into long support...
Marketing Transformed
Successful marketing is, at its core, all about collaboration. Yet working together—across teams, departments and agencies, as well as with customers and partners—is getting...
6 Ways To Create a Customer Centric Culture
Companies today are acutely interested in becoming more customer-centric and increasing customers' lifetime value. One key way to deepen engagement with customers is by creating...
Why Sales Reps Underperform — And How You Can Change That
How many of your salespeople perform at their peak potential? Probably not enough. For decades, sales teams have depended on tools and practices that don't maximize effectiveness...
How to Get Rid of Stage Fright Before Your Next Presentation
“In less than a minute, your audience forms impressions of you and your credibility based on what you say and how you say it.”This brief by Matt Abrahams, communication...
Grow Your Business With Existing Customers
“While many marketing techniques will bring new customers through your doors, you may be overlooking a huge source of potential growth: your existing customers.”This brief...
