Connected Economy in Retail: Social Trends Report 2013
Consumers’ demands are getting louder, bolder, and more specific. Digitally, they share knowledge and self-organize, seizing more collective power than ever. They...
Blogging for Your Business
Through the course you are presented with key decisions, best practices, and expert advice that make you better informed and more equipped to build a blog that helps boost...
Facebook for Your Business
In this course, author Justin Seeley shows you the basics of setting up your Facebook account exclusively for business use and building out your page in a way that clearly...
Distributing and Marketing eBooks
Author David Wogahn covers the specifics of using Amazon.com, Barnes & Noble, Apple, and Kobo for distribution and presents the important pros and cons of using aggregators...
Financial Services: Drive Acquisition, Retention, and Innovation Using Customer Feedback
The financial services industry is facing a crisis of consumer confidence. Only half of consumers trust financial service firms, and half of consumers say their confidence...
What to Look for in a CRM Application
You’ve outgrown Excel. Using your email system to track your customers has become overwhelming. What now? Here’s what to look for in a CRM app that will...