Privacy and Security Advantages of Social Login
Fortunately businesses can leverage the state-of-the-art security and sophisticated technology from identity leaders such as Google, Facebook and Yahoo! to mitigate these...
Key Considerations in Selecting a User Management Platform Solution
A comprehensive user management platform can provide the essential tools to improve acquisition, create engagement and build intelligence.Use this guide of key questions when...
Executive Guide to Social Intelligence Ebook
You need to run your business with confidence and step one is having access to data that you trust. When it comes to social intelligence you need to be sure your sentiment...
How B2B Marketers Can Turn Social Media Into A Lead Qualifying Machine
Regardless of the source of your leads, social media lends itself naturally as a way to discover more about them, such as their position in their company and their level...
How B2B Marketers Can Maximize Sales From An Effective Lead Nurturing Program
According to a report by Marketo, when leads that are not immediately sales ready are properly nurtured, “they are three times more likely to become a sales lead...
Why B2B Marketers Need to Use ROI Metrics to Ensure Optimal Lead Quality
A study by the Kellogg School of Management found that companies who do not measure their results from sales leads may actually experience lower closure rates. Measuring...
