Introduction To Integrated Marketing: Sales and Marketing Alignment
The benefits of alignment are clear: According to recent studies, highly aligned organizations achieved an average of 32% year-over-year revenue growth – while their...
The New Rules of Digital Engagement
Gleanster Research analyzed marketing performance in 2012, and determined Top Performers (the top quartile) by 12-month changes in revenue, lead-to-sales ratio, and number-of-customers...
The Lead Nurturing 5 & 10
Read the top five reasons why B2B organizations should pay attention to long-term leads, and learn ten fundamentals for nurturing prospects from end to end, from that first...
3 Steps to Closing MORE DEALS & Getting THE BEST REFERRALS
Speakers: Craig Elias, Creator of Trigger Event Selling™Dario Priolo, Chief Strategy Officer, Richardson Training Rob Jolles, Author of How to Change MindsIn today's world...
Introduction to Integrated Marketing: Getting Started with Marketing Measurement
You don’t need to track every possible data point to build a successful measurement strategy. In fact, the best course is usually to take a simple approach; focus...
Great Mobile User Experience: It’s All About Your Audience
Seventy percent of mobile apps are abandoned after the first use. To avoid this fate, your solution needs to create a rich User Experience (UX), incorporating social media...
