Sales Intelligence, as a broad category of tools and services within the Sales Effectiveness space, represents a significant opportunity for all varieties of sales-oriented...
In many cases, the type of service work done or information communicated by field technicians is the primary way for customers to truly measure the integrity, credibility,...
This statistic confirms that the task of shaping buyers' vision for products and services, once almost exclusively held by sales, is now shared with Marketing. In response,...
Five experts participated in a fascinating panel discussion: Ardath Albee, Marketing Interactions; Matt Heinz, Heinz Marketing; Carmen Hill, Babcock & Jenkins; Craig...
The benefits of alignment are clear: According to recent studies, highly aligned organizations achieved an average of 32% year-over-year revenue growth – while their...
Gleanster Research analyzed marketing performance in 2012, and determined Top Performers (the top quartile) by 12-month changes in revenue, lead-to-sales ratio, and number-of-customers...
