Alchemy of Intent: Content Marketing in the Lead-to-Revenue Cycle
This statistic confirms that the task of shaping buyers’ vision for products and services, once almost exclusively held by sales, is now shared with Marketing. In...
8 Content Marketing Mistakes to Avoid
Five experts participated in a fascinating panel discussion: Ardath Albee, Marketing Interactions; Matt Heinz, Heinz Marketing; Carmen Hill, Babcock & Jenkins;...
Introduction To Integrated Marketing: Sales and Marketing Alignment
The benefits of alignment are clear: According to recent studies, highly aligned organizations achieved an average of 32% year-over-year revenue growth – while...
The New Rules of Digital Engagement
Gleanster Research analyzed marketing performance in 2012, and determined Top Performers (the top quartile) by 12-month changes in revenue, lead-to-sales ratio, and...
The Lead Nurturing 5 & 10
Read the top five reasons why B2B organizations should pay attention to long-term leads, and learn ten fundamentals for nurturing prospects from end to end, from that...
3 Steps to Closing MORE DEALS & Getting THE BEST REFERRALS
Speakers: Craig Elias, Creator of Trigger Event Selling™Dario Priolo, Chief Strategy Officer, Richardson Training Rob Jolles, Author of How to Change MindsIn today’s...