The Forrester Wave: Real-Time Interaction Management
In Adobe’s 32-criteria evaluation of real-time interaction management (RTIM) providers, they’ve identified the 12 most significant ones — Adobe, Emarsys, FICO,...
The Forrester Wave: Omnichannel Demand-Side Platforms
In Adobe’s 36-criteria evaluation of omnichannel demand-side platform (DSP) providers, they’ve identified the 11 most significant ones — Adform, Adobe, AOL,...
The Forrester Wave: Digital Intelligence Platforms
To offer customers the experience they expect requires more than traditional analytics. You need digital intelligence. As Adobe has evolved into a true Digital Intelligence...
The Forrester Wave: Data Management Platforms
You know the importance of identifying your best customer segments and treating them right. You also know that takes a ton of work. But it’s work that Adobe can help you...
Experience Counts
Delivering meaningful customer experiences requires deep customer intelligence that’s gathered from multiple channels and integrated into a complete picture. Read Experience...
Brilliant Advertising
Programmatic advertising is full of complex patterns. Very similar to patterns in nature. Our guide, Brilliant Advertising, shows how fractals in nature perfectly describe...
