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The Forrester Wave: Omnichannel Demand-Side Platforms

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In Adobe’s 36-criteria evaluation of omnichannel demand-side platform (DSP) providers, they’ve identified the 11 most significant ones — Adform, Adobe, AOL, AppNexus, DataXu, Google, MediaMath, Rocket Fuel, The Trade Desk, Turn, and Viant — and researched, analyzed, and scored them. This report shows how each provider measures up and helps marketing professionals make the right choice.

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