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Playing at a different level than simply enlisting more marketing minds, social media, internet and creativity can yield better returns on monies spent towards getting new clients, assets to manage and insurance premiums.​ ABOUT​ Author Corey Weiner has worked on sales lead / demand generation for complex advertisers including AXA Equitable, Prudential Life, Pacific Life, Sun Life of Canada, John Hancock USA/ Manulife and AIG – in their Broker/Dealer, wire house, licensed financial professional channels. And over four years as a consumer behavior researcher for the renowned Nielsen Research company qualifies Corey to troubleshoot / improve programming for advertisers interested in short-term leads / new business activity versus top-of-mind brand awareness.
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