Webinar: B2B Marketer’s Roadmap to SEO Success

This on-demand webinar features Gord Hotchkiss, Senior VP of Mediative, and Marko Wollschlaeger, Director of Digital Marketing at Optify. The speakers discuss the steps B2B marketers need to take to build a successful SEO program. The webinar recording also includes the Q&A session that took place with the live audience. This webinar covers how to: Define business goals and search personas Conduct keyword research in a strategic manner Develop content that aligns with goals and personas Follow SEO best practices for content optimization Boost rank and traffic through safe link building and promotional strategies Measure results and translate findings into actions that improve campaign performance Request Free!