Video has an undeniably attractive quality to it – it’s addictive and we’re defenseless against the lure of a play button; but video is especially powerful because it’s so trackable.
Using cutting-edge video marketing platforms, your video players can collect engagement data per lead, and this data can be pushed directly into your marketing automation platform (MAP) and individual contact records.
This integration gives you a massive marketing advantage because you can see – both at a glance and in aggregate – exactly who’s watching particular videos, and for how long. Detailed viewership data in contact records can reveal strong purchase intent, and drive more effective lead scoring and segmentation.
