Customers have taken control of the dialogue and relationship with your brand as they interact with traditional, digital, and emerging social and mobile channels. An omni-channel, real-time marketing strategy that leverages customer-initiated interactions in inbound channels enables you to market more effectively. Moreover, real-time decisioning takes into consideration the context of the customer’s current interaction to identify, prioritize, and deliver the most appropriate message in any channel. Read this white paper to learn the four proven best practices in real-time inbound marketing that can produce bottom-line results.
