The Meta Ads Benchmark Report Q3 2022 unpacks this and other key trends unfolding for paid social advertisers as they head into the Q4 holiday season, including:

• Continued growth in Reels ad impression share across both Instagram and Facebook, as Meta continues to tout impressive growth in Reels usage
• The steady convergence of iOS and Android CPM for Meta advertisers, as an Apple ATT-induced gap is now closing
• How ad pricing on TikTok, Snapchat and Pinterest compared to Meta Ads in the third quarter

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