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Read more about how these events impacted performance in the latest edition of the Amazon Ads Benchmark Report, which also unpacks other key developments, such as:
- How average Amazon Sponsored Products cost per click grew year over year for thirteen major product categories
- The growing role of video for Amazon DSP advertisers, and how much ad spend is going to connected TV compared to the start of the year
- Huge declines in average cost per click for Walmart Sponsored Products advertisers following a significant change to ad auctions in June
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