Tapping into the creator economy can open a brand up to niche communities, provide grounds to test content formats like short-form video, and build a presence on underutilized social media channels. As brand budgets thin in the slowdown of the US ad industry, influencer marketing continues to be a promising avenue teeming with potential.

Download a complimentary copy of our "Influencer Marketing in 2023" roundup. Inside, you’ll find a curated collection of insights, articles, and interviews about today’s creator economy.

You'll learn how:

• Generative AI will impact the creator economy
• TikTok and social video play an outsize role in courting Gen Z’s attention
• Marketers can find the right creator, including brand ambassadors and small influencers who provide big returns