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Tapping into the creator economy can open a brand up to niche communities, provide grounds to test content formats like short-form video, and build a presence on underutilized social media channels. As brand budgets thin in the slowdown of the US ad industry, influencer marketing continues to be a promising avenue teeming with potential.
Download a complimentary copy of our "Influencer Marketing in 2023" roundup. Inside, you’ll find a curated collection of insights, articles, and interviews about today’s creator economy.
You’ll learn how:
- Generative AI will impact the creator economy
- TikTok and social video play an outsize role in courting Gen Z’s attention
- Marketers can find the right creator, including brand ambassadors and small influencers who provide big returns
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