Ever growing and ever changing, Facebook continually provides updates to its users, which can influence the way retailers manage their Facebook pages.

ChannelAdvisor’s Q4 2013 Facebook Commerce Index (FBCI) report tracks US retailers’ Facebook pages, analyzing their growth over the past three months and the methods they used to achieve these results.

In this quarter’s report, we also highlight recent Facebook changes as they apply to retail brands:

• Real-time page insights and expanded historical data for page owners
• Custom Audiences for retailers to measure offline sales
• Page Composer updates that make it easier to share great content
• Mobile app ads that drive engagement and conversion