The Definitive Guide to Marketing Metrics and Marketing Analytics shows marketing professionals how to better communicate marketing’s value and impact to C-level executives, more specifically in terms of forecasting and reporting. With compelling graphics and real examples of Marketo’s own metrics and tactics, this guide offers best practices for harnessing data to not only prove, but improve ROI.
Download this 70-page, comprehensive guide to learn how to:
- Understand and interpret marketing results with the right metrics
- Correctly and efficiently measure marketing programs
- Use revenue metrics to prove marketing ROI
- And much, much more!
