Best Practices for Benchmarking the Website User Experience

by Free Sales & Marketing Magazines and Downloads from verticalinsider.tradepub.com / 0 Comment / Posted in: Marketing

This webinar will provide in-depth coverage on the following best practices:

Collect data at the task and study level
Measure website and brand attributes
Use standardized metrics where possible
Consider prior experience
Have task success criteria
Decide between within- vs. between- subjects
Have a sufficient sample size
Measure preference
Compare to other reported measures
Rinse and repeat