Best Practices for Benchmarking the Website User Experience

This webinar will provide in-depth coverage on the following best practices:
  • Collect data at the task and study level
  • Measure website and brand attributes
  • Use standardized metrics where possible
  • Consider prior experience
  • Have task success criteria
  • Decide between within- vs. between- subjects
  • Have a sufficient sample size
  • Measure preference
  • Compare to other reported measures
  • Rinse and repeat


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