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To optimize a website, the following 6 steps are necessary. The only precondition is that key conversion rates must be measured before the optimization process so that the impact of the optimization can be assessed.- Set up VoC surveys on the live website in order to identify conversion killers
- Conduct task-based user studies in order to isolate problems and obtain direct user feedback
- Based on the obtained insights, develop new solutions in the form of prototypes
- Test these prototypes by asking users to perform a key task on the mock-ups
- Develop and release tested solutions
- Measure conversion rates, in order to gauge the ROI of your UX Research Investment
Download this free white paper from UserZoom for more detail on these 6 steps.
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