One important area where organizations can use technology to improve productivity is by integrating the applications they use in their front-office and back-office operations. Such integration allows organizations to access accurate and comprehensive information that delivers a full customer view from all areas of the organization. It also allows organizations to automate “straight-through” end-to-end business processes, such as the quote-to-cash cycle.
This white paper describes why CRM-ERP integration is necessary and how it drives improved productivity by:
• Reducing duplication of data-entry tasks.
• Empowering employees with the right information at the right time.
• Streamlining business processes through automated workflow.
• Improving organizational task management.
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