Many organizations today, especially small- and medium-sized businesses, are finding that they require enterprise-class data management capabilities in order to remain viable and competitive. However, they cannot afford the costs of acquiring and managing these systems. This has created a new market opportunity for cloud-based backup-as-a-service offerings, delivered to these organizations by managed services providers (MSPs). In using these services, the customer pays the MSP monthly for usage – typically the amount of data backed up or the number of client machines being protected – transforming this business need into an operational expense, rather than a capital acquisition, much like paying for utility services.
