It’s no longer an option for business users to rely on IT to deliver customer and other relevant analytics. On the flipside, handing the analytics reins entirely to business users can make governance nearly impossible. Organizations must find balance in a new approach in which IT mostly governs and curates data while business users are empowered to derive insights from data mostly on their own without delay. Read this technology adoption profile to get of feel of how enterprises in the marketplace are balancing analytics self-service with governance.