Today’s market-defining trends all rely on data — timely, accurate data delivered within an insightful context — to deliver value. Who in the enterprise is most qualified and prepared to help deliver on the vision and values of the data-driven enterprise? Database administrators (DBAs) are in the right place, at the right time, for this emerging opportunity. This is the time for DBAs to step forward, take a leadership role, and move the enterprise to take action. Read this white paper to learn how DBAs can lead their companies successfully into the digital realm.
