Payments are increasingly becoming the epicenter of your relationship with credit union members as a key driver of preferred financial institution (PFI) status.

Growing your credit and debit portfolios can be challenging without a focused strategy. Three commonly-used metrics — penetration, activation and usage (PAU) — can lay the groundwork for focused strategies that your credit union needs to add more cards, activate them quickly, and increase usage to grow revenue.

Access this article for a comprehensive overview of:

• Momentum-related facts on why now is the ideal time for portfolio growth
• How PAU spurs growth
• 5 PAU boosting power moves