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Payments are increasingly becoming the epicenter of your relationship with credit union members as a key driver of preferred financial institution (PFI) status. Growing your credit and debit portfolios can be challenging without a focused strategy. Three commonly-used metrics — penetration, activation and usage (PAU) — can lay the groundwork for focused strategies that your credit union needs to add more cards, activate them quickly, and increase usage to grow revenue. Access this article for a comprehensive overview of:
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