Traction is the best way to improve your chances of startup success. It's a sign that something is working.

Technical, market, and team risks are easier to address with traction. Fundraising, hiring, press, partnerships and acquisitions are all easier with traction. In other words, traction trumps everything.

This book is for startups of all kinds: consumer or enterprise-focused, from ecommerce to apps and everything in between.

You’ll read interviews with more than forty founders, study many more companies, and learn the repeatable strategies and tactics they used to succeed.