The Essentials of Sales Force Management – February 2012 Edition
The Essentials of Sales Force Management - February 2012 Edition brings together the latest in information, coverage of important developments, and expert commentary to help...
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The Interactive Marketing eBook: It’s All About the Journey
You will learn how the right Interactive Marketing solution can help you engage each customer in a two-way, interactive dialogue that:Builds upon past behaviorAdapts based...
Transforming the Marketing Process with Marketing Resource Management (MRM)
Marketers can no longer rely on heavy investments in advertising to attract customers or retain loyalty. In today's customer-centric environment, marketers must run more finely...
Divide & Conquer: Using Predictive Analytics to Segment, Target and Optimize Marketing
Data collected by the Aberdeen group in August 2011 (Predictive Analytics for Sales and Marketing: Seeing Around Corners) found that companies using predictive analytics enjoyed...
Divide & Conquer: Using Predictive Analytics to Segment, Target and Optimize Marketing
Data collected by the Aberdeen group in August 2011 (Predictive Analytics for Sales and Marketing: Seeing Around Corners) found that companies using predictive analytics enjoyed...
