Giving Proper Credit: Data-Driven Digital Marketing & Attribution
In today's multimedia world, it can be difficult for marketers to determine exactly which messages affect final purchasing decisions. Realistically, consumers' decisions are...
Healthcare and Social Media: What Works, What Doesn’t, and What You Can Do about It
Whether you are the digital marketing manager or CMO, you can see what key social media innovations are happening in the country's major health systems and apply the lessons...
Social Media Marketing: Solution Evaluation and Selection Guide
This guide focuses on “Social Media Marketing” (SMM) technology. In contrast to the “defensive” and passive nature of Social Monitoring software, SMM solutions focus...
5 Best Practices for Increasing Earned Media
The fact is, social marketing campaigns on Facebook are not all created equal. Campaign types that attract high user activity and entry rates are not always the same campaign...
How Superbrands Breed Superfans
As a marketing professional, do you know which of your fans are advocates for your brand? In this white paper, learn from the top performing social brands their best practices...
Why Social Marketing Will Deliver a Positive ROI for Your Brand
For marketing professionals, the most pressing question in the social media marketing industry revolves around ROI. “What is the return on investment of my social media...
