A Marketer’s Guide to Managing Domains in a New gTLD World
After many years of debate, ICANN, the organization responsible for overseeing the domain name system, opened the application period for 'dot brands' in January 2012 and will...
How to Drive More Traffic Without Increasing Budget
Counterfeiters are adept at mimicking top brands' digital marketing strategies by building pay per click (PPC) campaigns that exploit both company brand names and popular...
Hiring and Keeping the Best in 2012
Whether it's the executive who offers visionary leadership, the manager who can quickly execute on business plans, or the sales professional who won't settle for less than...
Supporting Startup Growth with the New Recruiting Ecosystem
This on-demand webinar examines how the new ecosystem creates a streamlined, scientific and democratic approach to the recruiting process, and in turn, changes the way startups...
Giving Proper Credit: Data-Driven Digital Marketing & Attribution
In today's multimedia world, it can be difficult for marketers to determine exactly which messages affect final purchasing decisions. Realistically, consumers' decisions are...
Healthcare and Social Media: What Works, What Doesn’t, and What You Can Do about It
Whether you are the digital marketing manager or CMO, you can see what key social media innovations are happening in the country's major health systems and apply the lessons...
