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Counterfeiters are adept at mimicking top brands’ digital marketing strategies by building pay per click (PPC) campaigns that exploit both company brand names and popular product search terms. As a result, well-known brands can end up competing with counterfeiters for traffic and potential customers. Learn how U.K. jeweler, Links of London, beat back the counterfeiters, increasing their web traffic by 50% and reducing their CPC spending on branded terms by 41%! |
