La Vente Sociale B2B
Ce Livre Blanc s'efforcera de montrer que la vente sociale reste un objectif important, qui n'est pas forcément une réalité dans la plupart des organisations commerciales...
8 Conseils Pour Aider Votre Entreprise Sociale
Votre entreprise devient Sociale, et comprend comment atteindre la clé du succès. Ce livre blanc décrit le meilleur moyen de réussir en huit étapes simples que vous pourrez...
The New Rules of Digital Engagement
Gleanster Research analyzed marketing performance in 2012, and determined Top Performers (the top quartile) by 12-month changes in revenue, lead-to-sales ratio, and number-of-customers...
The Lead Nurturing 5 & 10
Read the top five reasons why B2B organizations should pay attention to long-term leads, and learn ten fundamentals for nurturing prospects from end to end, from that first...
Introduction To Integrated Marketing: Sales and Marketing Alignment
The benefits of alignment are clear: According to recent studies, highly aligned organizations achieved an average of 32% year-over-year revenue growth – while their...
Introduction to Integrated Marketing: Getting Started with Marketing Measurement
You don’t need to track every possible data point to build a successful measurement strategy. In fact, the best course is usually to take a simple approach; focus...
