Just about every part of marketing relies on visual content. But finding high-quality images that you can use without attribution, without licensing troubles, and without...
Privacy and consumer protection laws are evolving towards an opt-in marketing model — and within that, preference management can play a key role. From expanding...
The way we use Twitter is broken. Feeds are flooded. Responses canned. Publishing content dominates true conversations. Since the debut of this social platform, there have...
In this session, Bazaarvoice features David Cooperstein, Marketing Practice Leader with Forrester Research, will define for marketers how to prepare for competition in...
When your customers are discussing specific products (down to the SKU), user-generated content provides some of the richest and most relevant consumer information that...
The FTC has drawn a big, red line clarifying what some marketers considered “debatable” in the past. If your agency hasn’t explained these new rules to...