The New Rules of Digital Engagement
Gleanster Research analyzed marketing performance in 2012, and determined Top Performers (the top quartile) by 12-month changes in revenue, lead-to-sales ratio, and number-of-customers...
The Savvy Buyer’s Guide to Translation Services
Some high-level content requires traditional translation to convey complex messaging in a culturally appropriate way. But with recent advances in translation technology,...
The Lead Nurturing 5 & 10
Read the top five reasons why B2B organizations should pay attention to long-term leads, and learn ten fundamentals for nurturing prospects from end to end, from that first...
Introduction to Integrated Marketing: Getting Started with Marketing Measurement
You don’t need to track every possible data point to build a successful measurement strategy. In fact, the best course is usually to take a simple approach; focus...
8 Content Marketing Mistakes to Avoid
Five experts participated in a fascinating panel discussion: Ardath Albee, Marketing Interactions; Matt Heinz, Heinz Marketing; Carmen Hill, Babcock & Jenkins; Craig...
Introduction To Integrated Marketing: Sales and Marketing Alignment
The benefits of alignment are clear: According to recent studies, highly aligned organizations achieved an average of 32% year-over-year revenue growth – while their...
