The Lead Nurturing 5 & 10
Read the top five reasons why B2B organizations should pay attention to long-term leads, and learn ten fundamentals for nurturing prospects from end to end, from that...
Introduction to Integrated Marketing: Getting Started with Marketing Measurement
You don’t need to track every possible data point to build a successful measurement strategy. In fact, the best course is usually to take a simple approach; focus...
8 Content Marketing Mistakes to Avoid
Five experts participated in a fascinating panel discussion: Ardath Albee, Marketing Interactions; Matt Heinz, Heinz Marketing; Carmen Hill, Babcock & Jenkins;...
Introduction To Integrated Marketing: Sales and Marketing Alignment
The benefits of alignment are clear: According to recent studies, highly aligned organizations achieved an average of 32% year-over-year revenue growth – while...
The 2013 Marketing Analytics Benchmark Report
Introducing the MarketingSherpa 2013 Marketing Analytics Benchmark Report
This report includes:
More than 1,131 companies surveyed
325 ready-to-use slides...
Big Data Marketing: Engage Your Customers More Effectively and Drive Value
Many of today’s businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As...