Five Keys to Marketing Analytics Excellence
In marketing, you can't necessarily observe and measure interactions, responses and outcomes with the naked eye. Instead, you have to build a solid, defined plan with diagnostic...
A Marketer’s Guide to Analytics
This paper is designed to give managers and other marketing professionals an introduction to applying analytics to marketing so you can significantly improve outcomes. It...
Big Data, Analytics and Hadoop
SAS and Hadoop are natural partners. Hadoop provides distributed storage and processing power. SAS treats Hadoop as just another data source and complements it with data management,...
Accounting Principles – Developing Your Finance Skills
You will learn:The precise meaning of the essential accounting termsThe purpose of the income statement, balance sheet and cash flow statementThe differences between cash...
Cash Flow Analysis – Developing Your Finance Skills
This skill is an integral part of making financial decisions that increase a firm’s economic value or the capabilities of a nonprofit organization.You will learn:How...
5 Best Practices for Analyzing Pricing Data
In this informative new eBook, you'll learn how to:Identify the right data to track in your system of recordBetter understand the pricing waterfallCreate the right customer...
