From Facebook and Twitter to blogs and videos, social media has become part and parcel of modern marketing efforts. However, convincing the C-suite to spend resources on...
Content marketing is the linchpin of demand creation –the link between brand awareness and lead generation. Done well, it builds familiarity, affinity and trust with...
Easily 50 percent of the leads that your marketing team unearths are not yet sales-ready—but rather than dumping that half of those prospects in the rubbish bin,...
Like many of your executive peers, you may be hearing a rising chorus from your marketing team requesting additional budget so they can upgrade from an email solution to...
Are your responses to these challenges hampered by siloed IT systems and inefficient manual processes? Download the Quote-to-Cash white paper now to learn how Enterprise...
SaaS Life Cycle Management encompasses of all the typical phases/activities that are performed on a day to day SaaS business model. This white paper talks about the importance...