The Effective Executive
There is no argument that today’s executive is effective to the degree that he or she is able to communicate with other people.
The executive has to be able to speak...
Business Credit Cards: A Valuable Source Of Funding
One of the keys to business success lies in sufficient capital: you need it to get through the fluctuating times of your small business. Business credit cards can help smooth...
What Makes You An Expert, Anyway?
A few months ago, my husband wanted to learn more about using real estate to build our wealth. So, he hopped on our computer, visited web sites, looked at discussion boards,...
The Importance of Email Marketing Metrics
One of the great benefits of email marketing is that it delivers measurable metrics. To run a successful email marketing campaign, you need to monitor and understand email...
12 Ways To Use E-Learning For Customer Acquisition And Retention
Customer acquisition and customer retention are important issues for any company today. A simple definition of “customer acquisition” is the process of acquiring...
How to Manage Your Marketing Mix
Wrong. And the same goes for generating revenue. Done in a vacuum, none of these tactics will get you what you want. For professional services – where your relationship...