Consumers are so over mass-marketing and they’re no longer interested in sifting through thousands of emails, ads, and never-ending messaging to determine what’s applicable and what’s not. They want relevant content. They want hyper-personalized experiences.
More than content that relates to their persona or stage of the funnel, audiences want content that speaks to them directly, as in one-to-one. We now know that audiences also demand and engage with video more than any other content type, so it only seems fitting that we share with you seven ways to create these hyper-personalized experiences using video.
