It’s probably no surprise to you that video is a preferred content medium. Just look back at how you spent your day online yesterday— chances are that you watched at least one video. How could you resist that play button? And you’re not alone: Cisco predicts that nearly 80% of all internet traffic will be video by 2018. That’s a significant majority!
But consumer desire isn’t the only thing video has going for it today. In fact, when you pull back the curtain and dive into video’s performance, an Oscar-winning show is delivered from every angle, helping more and more modern marketing teams hit their goals.
