Today’s marketers can become their own content publishers and develop audiences to attract attention – this builds brand awareness, creates brand preference and expands the brand’s reach at a much lower cost.
In this comprehensive, 110+ page guide, we cover topics from getting your content marketing program started to writing, publishing and promoting. Loaded with checklists, charts and thought leadership from experts, this guide will teach you how to execute an amazing content marketing program.
Download and learn how to:
- Identify and map your buyer personas and journeys
- Develop your brand voice and style guide
- Optimise your content mix and create an editorial calendar
- Resource your team and extend the shelf life of your content
- Measure and optimise your content
