Network Analytics: Turn Big Data into Big Opportunity

Mobile communications continues to evolve at breakneck speed within the telecommunications industry. As competition increases, organizations need to focus on ensuring the best possible customer experience while managing costs related to maintenance and improvement of the network, and a burgeoning portfolio of third-party content and interconnected partners. Mobile data traffic congestion, increases in signaling traffic from the explosion of always-on smartphones, and an inability to proactively invest in timely network optimization, can lead to customer churn and missed marketing and revenue opportunities.

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